MDE Profiles: Graeme Kendrew
Graeme Kendrew
Creative Director and Director of Experience Design
PERSONAL PROFILE
Bio:
Creative Director and Head of Digital at Radley Yeldar.
Favourite hobbies:
Golf, cricket, and anything that gets me out of the house!
Favourite marine creature:
Blue whale
Party trick:
N/A (only after a few drinks)
2 truths & a lie:
I was once a Principal Trombone player; I crashed a classic Ferrari at Goodwood; I hate strawberries
CAREERS PROFILE
Career bio:
After graduating with a first class degree in information design, I joined Grundy & Northedge (a small design agency with a big reputation in infographic illustration). Five years later I joined Corporate Edge (formerly Michael Peters), spending eight years (the last three as Creative Director), working on an array of corporate clients. Now Creative Director and Board level Head of Digital at Radley Yeldar, now in my eleventh year.
Company/organisation:
Radley Yeldar
Role:
Creative Director and Head of Digital
Responsibilities:
Bridging the gap between strategy and design; leading our team of outstanding creatives, and having a lot of fun in the process!
Why did you choose this career?:
I never really knew what I wanted to do as a career – RAF pilot, architect, lawyer… ended up in the wonderful world of graphic design.
What do you love about your job?:
That every day is different. New challenges and working with such a wide variety of clients and companies.
What do you find challenging about your work?:
Juggling all of the above!
Skills:
Information design (simplifying the complex); managing a team of talented people
Career Pathway:
GCSE’s/A-Levels; HND in Information design; 1st class BA(Hons) in Information design; Senior Designer at Grundy & Northedge; Senior Designer/Design Director/Creative Director/Board at Corporate Edge; Founder at Magenta Digital (start up); Design Director/Creative Director/Head of Digital/Board at Radley Yeldar
Advise to someone looking to move into the marine/digital/design sector:
Embrace technology; surround yourself and listen to inspirational people; focus on craft; learn your trade and lead by example… but above all, have fun!!!
